Tuesday, April 03, 2007

Blog Readership survey

Vizu and AdAge conducted a "Blog Readership" survey and it had some interesting results.
The report leaves out some important information, such as who was surveyed and how many.

I didn't see any major surprises in their conclusions (some of which I quoted below).

• Community is a primary driver of readership within blogosphere
- search engines are secondary to links and recommendations as a way to find blogs
• Quality of writing is a very important driver of how people perceive blogs
- Personal opinion oriented content is the defining characteristic of blogs
• Personal interest and entertainment drive more readership than business or education
See the complete results.

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