In Jim Langcuster's from Alabama Cooperative Extension post Hospice Management for Old Media he thinks about how all media has become demassified and how Extension should deal with it. I think he summarizes it well when he says:
"Newspaper, radio and television now are only small parts of a considerably larger picture — valuable, yes, but only elements of a much larger mosaic. Likewise, there is no such thing as an Extension audience but rather an infinite variety of micro-audiences that are still amenable to Extension knowledge, provided it’s disseminated in the right way."There are numerous ways content providers should be getting their content out to the public. If you are still relying on the old media (newspaper, radio and television) as your primary means, start looking at other methods.
If you are still using the old media as a way to get your information, please learn more about RSS/Atom and feed readers like Google Reader or any of many others.
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